An Open Letter to the California Department of Public Health

Vaper’s Vortex

March 31, 2015

“Put Up or Shut Up!”

Karen Smith, MD, MPH
California Department of Public Health
PO Box 997377, MS 0500
Sacramento, CA 95899-7377

Dear Director Smith:

I am writing to you today regarding the new CDPH “Wake Up” campaign which, according to the press release, is part of CDPH’s “educational effort to inform the public about the dangers of e-cigarettes.”

The ad campaign challenges us to “Wake Up”. I challenge the CDPH to Put Up or Shut Up.

“There’s a lot the e-cig industry isn’t telling us about vaping.”

  • For example?
  • What exactly is it that the electronic cigarette industry isn’t telling us?
  • Put Up or Shut Up.

“From the people who brought you lung cancer.”

  • The people who brought you lung cancer are doing everything possible to ensure they, and only they, not only control the electronic cigarette industry – but are the only ones in the industry.
  • With allies like the California Department of Public Health, they just might succeed.
  • How much “push back” have you seen from Big Tobacco in response to the CDPH campaign?
  • There’s nothing for Big Tobacco not to like! CDPH, under the disguise of acting in the interests of public health, is doing more to line the coffers of Big Tobacco than Big Tobacco ever could. We can trust them right?
  • Put Up or Shut Up.

“A new way to inhale…toxic chemicals.”

  • A new way to STOP inhaling more than 7,000 toxic chemicals including 70 known carcinogens.
  • A new way to end addiction to combustible tobacco cigarettes – millions have already succeeded.
  • A new way to reduce the 540,000 annual deaths from smoking related disease.
  • One study estimates that for every million smokers who switch to electronic cigarettes, 6,000 lives a year will be saved.
  • The U.S. has 42 million smokers. When all of those smokers switch to electronic cigarettes – 252,000 lives will be saved – every year.
  • Put Up or Shut Up.

“With a drug as addictive as heroin.”

  • Where the hell did that come from?!
  • No study has ever even suggested, much less proven, that nicotine is as addictive as heroin.
  • Prove it or cut the crap.
  • The “children” you profess to want to protect are young, not stupid.
  • Put Up or Shut Up.

“And unknown long term effects.”

  • “Harmless” is a ridiculous, irrational standard that cannot be met by tens of thousands of products that folks use, breathe, and yes – consume every single day.
  • We KNOW the long term effects of TOBACCO CIGARETTES!
  • Are you seriously suggesting that there is even the remotest possibility that e-cigarettes are not a safer alternative?
  • Put Up or Shut Up.

“Here we go again.”

  • Dr. Smith, we’ve NEVER been where we are going.
  • You ain’t seen nothing yet!
  • Put Up or Shut Up.

Just exactly WHO is BLOWING SMOKE?

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Dave Coggin has a Master’s Degree in business and spent 35 years in corporate America. He is a co-founder and partner in DIYELS. He has spent the last five years actively researching and following the evolution of the e-cigarette industry. He is a strong proponent of e-cigarettes as the most promising option currently known for tobacco harm reduction. He may be contacted directly at

The opinions presented here are exclusively those of the author. Vaper’s Vortex is offered as a service to our customers and followers. Anyone considering e-cigarettes as an alternative to tobacco cigarettes should seek qualified advice from a medical professional.

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