Quit or Die

Vaper’s Vortex

June 16, 2015

“This means that vapor business owners and interested parties still have an opportunity to submit comments in an effort to assist the FDA in understanding the role that e-cigs and vapor products play.”


SFATA made a post on Reddit late yesterday advising everyone that the FDA has extended to July 2, 2015 the comment period for submission of written comments in response to FDA’s Electronic Cigarettes and the Public Health Workshops (Public Docket No. FDA-2014-N-1936).

As of this writing, the FDA site is showing they have received 1,463 comments. I almost did not take the time to post a comment. But the lead quote here taken from SFATA’s post kept going through my mind: “… an effort to assist the FDA in understanding the role that e-cigs and vapor products play.”

Mitch Zeller will not see my comment. Best case scenario, he will see a tally sheet summarizing key points raised in comments along with an indication of how many comments were received for each key point. Still, there is a sense of satisfaction in adding my thoughts and concerns to those of others. This is what I said.


Public Health

Smoking combustible tobacco products is the number one cause of preventable death and disease in the world. The primary goal of public health should be the reduction of preventable death and disease. The response of public health organizations to electronic cigarettes:

  • Ignores science in favor of ideology.
  • Fails to offer a single alternative that even remotely approaches the harm reduction potential of electronic cigarettes, for reducing the death of 480,000 Americans every year.
  • Has been accurately summarized – “Quit or die.”

Electronic Cigarettes are Not Harmless

“Harmless” is a ridiculous, irrational standard that cannot be met by tens of thousands of consumer products found in households across the nation.

People are dying. Every day. Public health’s message? Nothing can be done. We don’t have a “harmless” alternative. We know millions will die while we pursue “harmless”. Our hands are tied. Safer? Not good enough. Dramatically safer. Not good enough. 95% safer. Not good enough. All or nothing. Quit or die.

I respectfully submit to public health, the FDA and to the American people – this position is irresponsible, unrealistic, unjustified, and inexcusable. This position arbitrarily condemns millions to a premature death. For what?

Electronic Cigarettes are Not a Smoking Cessation Alternative

  • 2014 Monitoring the Future Survey – E-cigarette use by youth surpasses cigarette smoking. Smoking drops to the lowest level ever recorded in the forty year history of the MTF survey. Year over year decline in smoking is the largest drop ever recorded in MTF.
  • 2014 National Youth Tobacco Survey – E-cigarette use by youth triples in one year. Smoking rates by youth are the lowest ever recorded.
  • May 2015 – The U.K. Action on Smoking and Health announces that electronic cigarette smokers increased from 2.1 million in 2013 to 2.6 million in 2014. An increase of 24% in one year. Deborah Arnott, chief executive of ASH: “The number of ex-smokers who are staying off tobacco by using electronic cigarettes is growing, showing just what value they can have.”
  • June 2015 – N.Y. Gov. Cuomo announces: “With the lowest smoking rate in recorded history, it’s clear that New York State is becoming healthier than ever.”
  • June 2015 – A Reuters/Ipsos poll shows that 10% of U.S. adults now vape. That represents a quadrupling of American vapers in just over a year – from 2.6% in 2013 to 10% today.

Electronic cigarettes are not a smoking cessation alternative. But millions of former smokers all over the world don’t seem to understand that. As vaping goes up, smoking goes not just down, but down to levels with no historical precedence.

Electronic cigarettes are not a smoking cessation alternative because U.S. law would require that they be regulated under the Food, Drug and Cosmetic Act. The FDA estimate of the cost of new product qualification under FDC – 5,000 man hours and $300,000 per individual product.

We Must Protect Our Children

There is absolutely no doubt in anyone’s mind – we must protect our children. We have been attempting to protect our children for years and years. We cannot and we will not ever stop trying to protect our children.

For the first time in decades, a new product, a safer product, has surpassed youth use of combustible tobacco cigarettes. The deadliest consumer product ever created. What possible line of reasoning can conclude that this is anything but a victory for our youth? A victory for our efforts? A victory for public health?

No one is suggesting that we abandon our goal of total abstinence from the use of any nicotine product by youth. Just as no one is suggesting that we have a viable plan for accomplishing that goal. At least not yet.

What we have is a clear alternative. An option for reducing the harm caused by cigarette smoking. A major step in the direction of protecting our youth. How can we possibly ignore that alternative? How will we justify our actions to this generation 20, 30 or 40 years from now? What will we tell them? Electronic cigarettes are not “harmless”? In the interest of public health, quit or die? We meant well?

Harm Reduction

Harm reduction is not a “theory”. Harm reduction is not even new. Public health experts have accepted the immeasurable value of harm reduction for many things. Needle exchange. Methadone for heroin addicts. Vaccinations. Condoms. Seat belts.

But when it comes to nicotine addiction – “Quit or die.”

Harm reduction is not about money. It’s not about politics. It’s not a crusade. Harm reduction is about science. Electronic cigarettes are an unprecedented opportunity. An opportunity for public health to again demonstrate their understanding of the necessity to weigh potential risks against potential benefits.

I call on the FDA and public health to seize this opportunity. Based on science. In the interest of public health. In the interest of doing the right thing. But most of all, in the interest of saving lives.


We are sincerely interested in your thoughts and comments! Please join the conversation and invite others by sharing this post! Thank you for visiting our site and we hope that you will come back often!

Dave Coggin has a Master’s Degree in business and spent 35 years in corporate America. He is a co-founder and partner in DIYELS. He has spent the last five years actively researching and following the evolution of the e-cigarette industry. He is a strong proponent of e-cigarettes as the most promising option currently known for tobacco harm reduction. He may be contacted directly at dave@diyels.com .

The opinions presented here are exclusively those of the author. Vaper’s Vortex is offered as a service to our customers and followers. Anyone considering e-cigarettes as an alternative to tobacco cigarettes should seek qualified advice from a medical professional.

5 thoughts on “Quit or Die

  1. What a brilliant article! Your logic is irrefutable by anyone who is open to a factual discourse. But as you pointed out early in the article, it seems that for many emotion trumps logic. For over 50 years, as many people can attest, I have been extremely outspoken against the use of any tobacco product. I honestly detest smoking, and no one who knows me would argue that I am not very emotional in my opposition to smoking. My opposition to the use of tobacco is based on overwhelming scientific evidence of the harm that it does, and yes that evidence was available and unambiguous to anyone over 50 years ago. But the out right lies of big tobacco combined with their clever marketing plans to induce young people to begin smoking, enticed an ever increasing population of smokers to ignore the science and to enhance the bottom lines of their corporations. For me their actions were immoral and unethical. I give this detail to establish my overwhelming and emotional opposition use of tobacco products. Just as I recognized and accepted quantifiable scientific evidence 50 years ago, I believe it is just as immoral and unethical for politicians and regulators to ignore the lives that can be saved by e-cigarettes. Dave’s logical and articulate article acknowledges that replacing one addictive product with another addictive product is an imperfect solution. I agree. But just as I did some 50 years ago, I hope that rational people will make rational decisions with respect to E-cigarettes. Tobacco smoking is a vile and deadly habit, but how can anyone not endorse the use of E cigarettes at this time and until more perfect solutions can be found. Let’s not send millions more to early deaths because we now accept what was obvious half a century ago, and somehow believe that the same sort of inflexible stupidity that prevented constructive action against big tobacco then will somehow be made right by inflexible stupidity now. It just doesn’t add up!

  2. An interesting dialogue is worth comment. I feel that you must write more on this topic, it won’t be a taboo subject but typically people are not sufficient to speak on such topics. To the next. Cheers eacbegdedbeefefb

  3. Wow, i was impressed! I hope that more people will have time to read this article and share this to everyone especially for teens and students that are having this kind of problem and help themselves fight this kind of illness. Thanks for sharing.

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